Seung Yong Chung is a Korean-American entrepreneur and marketing executive best known as the co-founder and former CEO of Cashmere Agency. He is also widely recognized as the former husband of actress Diane Farr, famous for her roles in Numb3rs, Rescue Me, and Fire Country. While his Hollywood connection often draws initial attention, his personal story runs much deeper than a celebrity marriage. From his roots in South Korea to his rise as a business leader in Los Angeles, his journey reflects dedication, cross-cultural understanding, and a passion for innovation.
Seung Yong Chung Biography
| Category | Details |
| Full Name | Seung Yong Chung |
| Birth Year | 1970 |
| Birthplace | Seoul, South Korea |
| Nationality | Korean-American |
| Education | Virginia Tech; George Washington University |
| Bachelor’s Degree | Finance |
| Master’s Degree | Information Systems |
| Profession | Entrepreneur and Marketing Executive |
| Known For | Co-founding Cashmere Agency |
| Company | Cashmere Agency |
| Co-Founder | Ted Chung |
| Ex-Wife | Diane Farr |
| Children | Three |
| Marriage | 2006–2020 |
| Current Status | Maintains a private life |
| Known For | Business career and connection to Diane Farr |
Seung Yong Chung’s Early Life and Korean-American Roots
Seung Yong Chung was born in 1970 in Seoul, South Korea, to parents Tae Wha and Young Ja Chung.
His father was an ambitious entrepreneur who served as the president of Intraco Korea, an import-export business based in Seoul. His mother worked as a nurse at George Washington University Hospital in Washington, D.C. When Seung was only two years old, his family moved to the United States, where he grew up surrounded by both Korean traditions and American culture.
This blend of backgrounds gave him a unique perspective from a young age. He experienced the values of discipline, hard work, and respect for tradition from his Korean upbringing. At the same time, he embraced the opportunities and innovation-driven mindset of the American environment. Growing up in the U.S. also helped him build a deep understanding of multiculturalism. That understanding would later become the foundation of his professional success.
Seung Yong Chung’s Education: From Virginia Tech to George Washington University
Seung Yong Chung earned a Bachelor of Science degree in Finance from Virginia Tech’s Pamplin College of Business in 1992.
During his time there, he developed a strong understanding of business principles, economics, and financial management. These skills later became essential tools for his entrepreneurial journey. His academic background in finance gave him the analytical thinking needed to thrive in the fast-paced business world.
His Master’s Degree and Early Career Preparation
Seung Yong Chung went on to pursue a Master of Science in Information Systems at George Washington University.
This combination of finance and technology gave him the versatility to succeed in the fast-paced business world. His education positioned him as a forward-thinking leader who could bridge creativity with strategy. Before founding his own company, he spent several years learning the intricacies of marketing, brand management, and digital communication. His early professional experiences helped him understand how storytelling and technology could be merged to reach audiences in impactful ways. By the early 2000s, Seung saw a gap in the market where brands were struggling to connect with multicultural audiences.
Seung Yong Chung’s Career: Co-Founder and CEO of Cashmere Agency
Seung Yong Chung co-founded Cashmere Agency in 2003 with Ted Chung.
The media agency bases its foundation on a unique approach to culture to help push their celebrity clients to success. The company challenges the status quo with unconventional ideas, showing up in ways that the world is not used to. They call this approach “Cultural Innovation,” which is how they move the culture forward. As of April 2025, Cashmere Agency has worked with big-name clients, including Taco Bell, Google, Instagram, and Sony.
Under his leadership, the agency became a recipient of AdAge’s Multicultural Agency Award alongside many other accolades. Seung joined the company in February 2003 and left it in December 2024. During his tenure, he also served as the agency’s President before taking on the role of Chief Executive Officer. In 2021, Cashmere Agency merged with Media.Monks, a significant milestone in the company’s growth.
Seung Yong Chung’s Net Worth and Financial Success
Seung Yong Chung’s net worth is reported to be between $19.8 million and $20.3 million.
This wealth comes from his successful career as a marketing executive and his leadership role at Cashmere Agency. His financial success reflects years of dedication to building one of America’s leading multicultural marketing agencies. The agency’s merger with S4 Capital in 2021 further solidified his standing as a successful business leader in the entertainment and advertising industry.
How Did Seung Yong Chung and Diane Farr Meet?
Seung Yong Chung and Diane Farr reportedly met in the early 2000s at a mutual friend’s engagement party.
A year later, they ran into each other again at that couple’s wedding in Mexico, and this time the connection stuck. Diane, who is of Irish and Italian heritage, fell in love with Seung, a Korean American who had immigrated to the United States at age three. When they first started dating, Seung warned Diane that his parents might have concerns because he was supposed to marry a Korean girl. Despite that pressure, the relationship deepened over time.
Seung Yong Chung’s Marriage to Diane Farr: A 14-Year Relationship
Seung Yong Chung and Diane Farr were married for 14 years, from 2006 to 2020.
Seung proposed to Diane in October 2005, and the pair tied the knot the following June. The couple kept their marriage largely out of the spotlight despite both having high-profile jobs. Their relationship was also a deeply personal journey of navigating cultural differences. Diane later wrote a memoir titled Kissing Outside the Lines, in which she described her experiences with interracial marriage.
Their Wedding and Interracial Relationship Challenges
Seung Yong Chung and Diane Farr married on June 26, 2006, at Rainbow Tarns Lodge in Mammoth Lakes, California.
The ceremony included five Buddhist monks, reflecting Seung’s heritage and the couple’s desire to honor both backgrounds. The wedding was officiated by Barry G. Littman, a film executive who became a Universal Life minister for the event. Diane opened up about their interracial relationship challenges in 2011, revealing that Seung’s choice to date outside of his race was not preferred by his parents. She recalled during an interview that when they were on their fifth date, he warned her there could be issues with his parents, who were worried that Korean traditions would not survive if he married outside of their race. Despite these challenges, their love story became an example of cross-cultural understanding and commitment.
Seung Yong Chung and Diane Farr’s Children
Seung Yong Chung and Diane Farr share three children together: son Beckett Mancuso and twin daughters Sawyer Lucia and Coco Trinity.
The former couple welcomed Beckett on March 16, 2007. Sawyer and Coco were born on August 27, 2008, just sixteen months after their brother. Diane has spoken openly about raising biracial children and her desire to teach them about both their European and Korean cultures. In a heartfelt social media post, she reflected on her children growing up and wondered if she did enough emotionally as they moved into early adulthood. The family lived in Los Angeles for many years before Diane decided to leave the city in 2026.
Seung Yong Chung and Diane Farr’s Divorce: What We Know
Seung Yong Chung and Diane Farr divorced in 2020 after 14 years of marriage.
The couple kept the reason for their separation to themselves. Diane briefly opened up about the end of their marriage via Instagram in September 2020. In the post, she shared photos with her children as they decorated their home with 50th birthday celebration signs for Seung’s milestone birthday. She captioned the post, “Never let a divorce get in the way of a good time.” This showed that despite the end of their marriage, they maintained a friendly relationship for the sake of their children.
Has the Reason for Their Split Been Revealed?
The reason for Seung Yong Chung and Diane Farr’s divorce has not been publicly disclosed. Both parties have chosen to keep the details of their separation private. Diane has only shared lighthearted posts about co-parenting and maintaining a friendly relationship after the divorce. In May 2024, Diane opened up about the final years of her marriage with Seung, though she did not reveal specific reasons for their split. The former couple has focused on co-parenting their three children together rather than discussing the details of their divorce publicly.
What Is Seung Yong Chung Doing Now?
Seung Yong Chung left Cashmere Agency in December 2024 after more than two decades with the company.
As of 2026, it remains unknown where he has been working after leaving Cashmere. He maintains a private life away from the public eye, focusing on his personal interests and family. His ex-wife Diane Farr has continued her acting career and announced in 2026 that she was leaving Los Angeles after three decades. The former couple continues to co-parent their three children, who are now young adults.
His Life After Cashmere Agency
After leaving Cashmere Agency, Seung Yong Chung has kept a low public profile.
His departure from the company marked the end of a significant chapter in his professional life. During his time at Cashmere, he helped build one of the most respected multicultural marketing agencies in the United States. The agency’s merger with S4 Capital in 2021 was a major achievement that cemented his legacy in the industry. While he has not announced new professional ventures, his net worth remains substantial, estimated between $19.8 million and $20.3 million. He continues to be recognized as a successful entrepreneur and marketing executive.
Recent Public Appearances and Projects
Seung Yong Chung has maintained a private life since his divorce and departure from Cashmere Agency.
He has not made any major public appearances or announced new projects as of 2026. Diane Farr, however, has remained in the public eye with her role on Fire Country and her recent move from Los Angeles. She has shared updates about her children and her new chapter in life on social media. The former couple’s children are now young adults, with Beckett, Sawyer, and Coco growing up and pursuing their own paths. Seung’s focus appears to be on his family and personal life rather than public ventures.
Conclusion: Seung Yong Chung’s Life and Career
Seung Yong Chung remains a person of interest because his story combines business success, cultural bridge-building, and a high-profile celebrity marriage.
As the co-founder and former CEO of Cashmere Agency, he built a career that challenged the status quo and pushed for cultural innovation in marketing. His marriage to Diane Farr, though it ended in divorce, was a 14-year journey that highlighted the beauty and challenges of interracial relationships. Together, they raised three children and navigated the complexities of blending Korean and American cultures.
Today, Seung continues to be remembered not just as a celebrity ex-husband, but as a successful entrepreneur who made a lasting impact on the entertainment and advertising industry. His journey from a young immigrant to a business leader reflects the American dream in a deeply personal and inspiring way.
Seung Yong Chung FAQ
Who Is Seung Yong Chung?
Seung Yong Chung is a Korean-American entrepreneur and marketing executive. He is best known as the co-founder and former CEO of Cashmere Agency. He was born in South Korea and later moved to the United States with his family.
Who Is Seung Yong Chung’s Ex-Wife?
Seung Yong Chung’s ex-wife is actress and writer Diane Farr. She is known for television roles in Numb3rs, Rescue Me, and Fire Country. The couple married in 2006 and later divorced.
How Many Children Does Seung Yong Chung Have?
Seung Yong Chung has three children with Diane Farr. They have a son named Beckett and twin daughters named Sawyer and Coco.
What Is Seung Yong Chung Known For?
Seung Yong Chung is known for his career in multicultural marketing and for co-founding Cashmere Agency with Ted Chung. He also became known publicly through his marriage to Diane Farr.
What Is Cashmere Agency?
Cashmere Agency is a multicultural marketing and advertising agency co-founded by Seung Yong Chung and Ted Chung. The agency has worked with major brands and focuses on connecting brands with multicultural audiences.
Where Does Seung Yong Chung Live?
Seung Yong Chung keeps his personal life private, so his current exact residence is not clearly established by reliable public sources. He has longstanding professional ties to Los Angeles through his work with Cashmere Agency.
