Search “SoSoActive” on Google and you will find a music company, a business magazine, a social app, and scam warnings all on the same page. This confusion exists because the name “SoSoActive” has been used by different websites over the years. In this guide, we will clarify what SoSoActive originally was, what it is today, which domains are legitimate, and which ones you should avoid. By the end, you will have a clear picture of this fragmented brand name and understand why the search results are so mixed.
What Is SoSoActive? Quick Answer
SoSoActive originally referred to SoSoActive Media, a small Dallas-based interactive media company founded in 2011 by Kelland “K-Diamondz” Drumgoole. The company focused on covering social music startups, mobile music apps, and digital marketing for musicians. Today, however, the domain sosoactive.com operates as a general business, finance, health, and law magazine with no connection to the original music-tech mission. Several copycat domains using the same name also exist on different extensions. This split between the original brand, the current domain, and copycat sites is the main reason why searching “SoSoActive” returns such mixed and confusing results.
The Original SoSoActive Media (2011–2019)
Founding and Mission
SoSoActive Media was founded in 2011 in Dallas, Texas, by music industry veteran Kelland “K-Diamondz” Drumgoole. Drumgoole had over ten years of experience in music and interactive marketing, having interned with TVT Records and promoted acts like Lil Jon, Sevendust, and Pitbull. The company’s mission was simple: to cover the latest happenings in social and mobile music technology. The name itself stood for “Get Social, Go Social, Stay Active.” SoSoActive positioned itself as an interactive media company that could bridge the gap between new music technology and everyday music fans.
What SoSoActive Media Covered
SoSoActive Media focused on several specific areas within the music technology space. Its coverage included social music startups, mobile music applications, artist updates, interviews, product reviews, and interactive marketing tips. The company also reported on music festivals like SXSW and tracked emerging trends in how artists and fans connected through digital platforms. Its primary goal was to articulate developments in new music technology to end consumers, making complex tech trends easy to understand for everyday music lovers. This niche focus helped SoSoActive carve out a small but dedicated audience during its active years.
Key Milestones and Timeline
The original SoSoActive Media operated from 2011 until around 2019, when its music coverage stopped. During its active years, the company built a reputation for spotting trends in social music and mobile music technology. A 2013 Music Think Tank post credited Kelland Drumgoole and linked readers to SoSoActive articles on publishing and fan interaction, showing the brand had some recognition in music-tech circles. By 2019, however, the original music-focused content had ended. The domain later sat inactive before being repurposed for a completely different type of website, which is where the current confusion began.
Why the Original Brand Declined
The original SoSoActive Media declined for several reasons. The music technology niche it covered was highly specialized, and as the social music startup landscape changed, the audience for this type of content may have shrunk. The founder, Kelland Drumgoole, also appears to have moved on to other projects. Most importantly, the domain sosoactive.com was eventually repurposed for a general business and lifestyle magazine completely unrelated to music. This shift from a niche music-tech blog to a broad content site is the root cause of the confusion that exists today. The original brand simply stopped being active.
The Current sosoactive.com (2025–2026)
Domain Revival and Content Shift
The sosoactive.com domain was revived around January 2025 and transformed into a general-interest magazine. Instead of covering music technology, the site now publishes content on business, finance, health, education, lifestyle, insurance, law, tech, and travel. This is a complete departure from the original SoSoActive Media‘s focus. The current site has no connection to the original Dallas-based music-tech company. It appears to be an entirely new operation using the same domain name. This type of domain repurposing is common online but creates significant confusion for anyone searching for the original SoSoActive brand.
What the Site Publishes Now
The current sosoactive.com publishes a wide range of general-interest articles. Its main content categories include news, reviews, tips, and guides on business, health, education, finance, lifestyle, insurance, law, technology, and travel. Some descriptions frame it as a platform for millennials covering viral stories, music, celebrity updates, and youth culture. Other sources describe it as a practical blog for business, finance, and entrepreneurship. The content is broad and designed to attract a general audience rather than the niche music-tech readers of the original SoSoActive Media.
Traffic Trends
The current sosoactive.com experienced notable traffic fluctuations. According to Kochava’s media index, the site had an estimated 28.6K visits, with 85.67% of that traffic coming from social sources and 14.33% from direct visits. Other reports mention a traffic peak of over 43K organic visits in January 2026, followed by a decline to about 8K by October 2026. This pattern suggests the site may have experienced a viral moment or aggressive social promotion before losing momentum. The heavy reliance on social traffic rather than search traffic is also notable.
Is It the Same Company?
No, the current sosoactive.com is not the same company as the original SoSoActive Media. The original was a Dallas-based music-tech media company founded in 2011. The current website is a general-interest magazine covering business, health, and lifestyle topics. There is no evidence connecting the current site’s operators to Kelland Drumgoole or the original SoSoActive Media team. The domain name was simply repurposed. This distinction is critical for anyone trying to understand the SoSoActive brand and for anyone considering engaging with the current website.
News, Media, and Business: What People Mean
SoSoActive as a Music-Tech Brand
When people search for “SoSoActive” in a historical context, they are usually looking for the original music-tech media company. SoSoActive Media was an interactive media company covering social music startups, mobile music apps, and digital marketing for musicians. It was founded in 2011 in Dallas by Kelland “K-Diamondz” Drumgoole and operated until around 2019. The brand was known for spotting trends in social music and mobile music technology and for providing breaking news on topics like artist updates, product reviews, and interactive marketing tips.
SoSoActive as a Business/News Magazine
Today, when people search for “SoSoActive” or “SoSoActive news,” they often find the current sosoactive.com, which operates as a general business and lifestyle magazine. This site covers topics like business news, finance, health, education, law, tech, and travel. Some descriptions also frame it as a media platform for viral stories, music, celebrity updates, and youth culture. This version of SoSoActive has nothing to do with the original music-tech company. It is a completely separate operation that happens to use the same domain name and brand identity.
Copycat Domains and Legitimacy Concerns
Known Domains Using the Name
Several domains use the SoSoActive name, which adds to the confusion. The main domain is sosoactive.com. Other known domains include sosoactive.org, sosoactive.online, sosoactive.us.com, sosoactive.in, and sosoactive.co. Each of these domains may host different content, and some have been flagged by security tools. Scamadviser has issued warnings about several of these domains, noting that they were registered recently and may pose risks to visitors. The existence of so many domains using the same name makes it difficult for users to know which site is legitimate.
Which Is Original? Which Are Copycats?
The original domain was sosoactive.com, which belonged to the Dallas-based music-tech media company founded in 2011. However, the current sosoactive.com is no longer connected to that original company. The other domains like sosoactive.org, sosoactive.online, and sosoactive.in appear to be copycats or unrelated sites using the name. Scamadviser flagged sosoactive.org as “likely unsafe” with a trust score of 0, citing recent registration and a dubious hosting provider. Similarly, sosoactive.online received a very low trust score of 19 and was flagged as potentially a scam.
SoSoActive Competitors and Alternatives
| Competitor | Type | Description |
| Deadspin | Digital Media | Sports news and stories across various disciplines |
| BEEPR | Mobile App | Music alerts and notifications for new releases |
| Radda | Music Platform | Competitions and feedback for musicians |
| Discz Music | Music Discovery | App for music discovery and social connection, aimed at Gen Z |
| Neon Music Network | Media Company | Music and pop culture news, reviews, and interviews |
| UMuseUs | Social Network | Music industry platform for sharing and discovering content |
SoSoActive Company Profile: Key Data
SoSoActive Media was founded in 2011 and based in Dallas, Texas. The company had 1-10 employees and was an interactive media company covering social and mobile music. Its founder, Kelland “K-Diamondz” Drumgoole, holds a B.A. in History from the University of Arkansas at Pine Bluff and has over ten years of experience in music and interactive marketing. The company’s annual revenue was reported at $3 million in 2026. SoSoActive‘s primary focus was articulating developments in new music technology to end consumers.
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SoSoActive Timeline (2011–2026)
- 2011: SoSoActive Media founded in Dallas, Texas, by Kelland “K-Diamondz” Drumgoole.
- 2011–2019: Active music-tech coverage of social music startups, mobile apps, and digital marketing.
- 2019: Original music coverage stops; brand becomes inactive.
- January 2025: sosoactive.com domain revived as a general business/lifestyle magazine.
- January 2026: Traffic peak of over 43K organic visits reported.
- March 2026: Copycat domains begin appearing on various extensions.
- October 2026: Traffic declines to approximately 8K visits.
How to Identify the Real SoSoActive and Avoid Copycats ?
To identify the real SoSoActive, start by checking the website’s domain and history. The original sosoactive.com was associated with music and technology, but the domain now features general-interest content. Check the website’s About page, contact information, and published articles to understand who runs it and what it covers.
You can also use the Wayback Machine to compare older versions of the website with its current content. Keep in mind that a different design or topic does not automatically prove a website is fake. For additional information, review independent website reputation tools such as ScamAdviser, but do not rely on a single rating to decide whether a site is safe. Always verify a website before clicking unfamiliar links or sharing personal information.
SoSoActive’s Social Media Presence: What Happened?
The original SoSoActive Media used social media to share content related to music, technology, and digital marketing. Its activity is associated with the period from 2011 to around 2019. However, the current status of its original social media accounts is not clearly established.
The present-day sosoactive.com may have a different social media presence because its content now covers broader topics, including business and lifestyle. Accounts using the same name may also belong to unrelated websites or projects. To understand whether a profile is connected to the original brand, check its posting history, links, publication dates, and subject matter. These details can help you distinguish between the original music-tech identity and newer websites using the same name.
The Impact of SoSoActive on Music Technology
SoSoActive Media focused on music technology, social music platforms, mobile apps, and digital marketing for musicians. During its active years, it covered developments that connected artists, music fans, and emerging digital platforms. Its work reflected the growing role of technology in how people discovered and experienced music.
The website also covered artists, music-related events, and changes in the digital entertainment industry. Although its overall reach and influence are difficult to measure, its subject matter represented an important period in the development of online music culture. The history of SoSoActive also highlights the challenges faced by smaller digital publications as platforms, audiences, and technology continue to change. If archived articles are available, they can provide useful background for readers researching music technology during the 2010s.
Common Misconceptions About SoSoActive
There is some confusion about what SoSoActive actually refers to. Some readers may mistake it for a social networking app, a skincare brand, or a single news organization. However, the original SoSoActive Media was associated with music, technology, and digital media rather than a standalone social app or beauty product.
Another source of confusion is the use of the SoSoActive name across different domains. Websites with similar names may publish unrelated content and may not share the same ownership or history. The current content of sosoactive.com also differs from the original music-tech focus. Before accepting claims about the brand, check the website’s history, ownership details, and published material. This approach helps separate documented information from assumptions and reduces the risk of confusing unrelated websites.
Conclusion
SoSoActive is a brand name with three distinct identities. The original SoSoActive Media was a legitimate Dallas-based music-tech media company founded in 2011. The current sosoactive.com is a general-interest magazine with no connection to the original. And several copycat domains exist that may pose safety risks to visitors. If you are looking for the original music-tech content, it is no longer being published. If you visit sosoactive.com today, you will find general lifestyle articles. Always verify the domain you are visiting and be cautious of sites with low trust scores before engaging with them.
Frequently Asked Questions (FAQ)
What is SoSoActive?
SoSoActive originally referred to SoSoActive Media, a Dallas-based interactive media company founded in 2011 that covered social music startups and mobile music apps. Today, the name also refers to a general business and lifestyle magazine at sosoactive.com and several copycat domains using the same name.
Is SoSoActive still active?
The original SoSoActive Media stopped publishing music content around 2019. The domain sosoactive.com was later revived as a general-interest magazine. So while the brand name is still active online, it no longer operates as the original music-tech media company.
Is SoSoActive a scam?
The original SoSoActive Media was a legitimate company. However, some domains using the name have been flagged by Scamadviser. Sosoactive.org received a trust score of 0, and sosoactive.online received a score of 19. These domains are considered potentially unsafe.
What happened to SoSoActive Media?
SoSoActive Media stopped its music-tech coverage around 2019. The domain sosoactive.com was later repurposed as a general-interest magazine. The original Dallas-based company is no longer active in its original form.
Who founded SoSoActive?
SoSoActive Media was founded in 2011 by Kelland “K-Diamondz” Drumgoole, a music industry veteran from Dallas, Texas, with over ten years of experience in music and interactive marketing.
What is sosoactive.com now?
The current sosoactive.com is a general-interest magazine covering business, health, education, finance, lifestyle, insurance, law, tech, and travel. It has no connection to the original music-tech media company.
Is SoSoActive a music company or a business magazine?
It was originally a music-tech media company. Today, the sosoactive.com domain operates as a business and lifestyle magazine. The brand name now refers to different things depending on which domain you visit.
What are SoSoActive competitors?
The original SoSoActive Media’s competitors included Deadspin, BEEPR, Radda, Discz Music, Neon Music Network, and UMuseUs. These companies operated in music media, music discovery, and digital publishing.
Which SoSoActive domain is official?
The original official domain was sosoactive.com, but it no longer hosts the original music-tech content. The other domains using the SoSoActive name are not connected to the original company and some have been flagged as potentially unsafe.
