Jordan Broad is a Michigan-based entrepreneur who built a career as a business leader and executive coach, but his name recently made headlines for all the wrong reasons.
He is best known as the husband of Ashley Gold, the star of the reality TV show Hardcore Pawn, which brought him into the public spotlight. Over the years, Broad founded and led several companies, including BRŌAD Velocity and Platypus Labs, and served as CEO of ImpactEleven.
His professional journey seemed like a success story until federal investigators uncovered a massive financial scheme that allegedly drained millions from the company he was trusted to lead. Today, Jordan Broad is facing serious legal charges, and his case has drawn widespread attention. This article explores his life, career, marriage, and the legal troubles that have now defined his legacy.
| Category | Details |
| Full Name | Jordan Broad |
| Age | 48 years old (as of 2026) |
| Residence | Bloomfield Hills, Michigan |
| Education | Undergraduate degree in Industrial Engineering from the University of Michigan |
| Spouse | Ashley Gold Broad (married September 6, 2003) |
| Children | Two |
| Known For | Husband of Hardcore Pawn star Ashley Gold; former CEO of ImpactEleven; federal wire fraud case |
| Marriage | Married Ashley Gold on September 6, 2003 |
| Spouse’s TV Show | Hardcore Pawn (truTV, 2009–2015) |
| Spouse’s Net Worth | Estimated ~$1 million |
| Home | Purchased home on Tanbark Street in Bloomfield Hills in 2006; refinanced September 2025 |
Who Is Jordan Broad and Why Is He Famous?
Jordan Broad is a Michigan-based entrepreneur and former CEO who gained public recognition through his marriage to reality TV star Ashley Gold, and more recently, through a high-profile federal wire fraud case that made headlines across the country.
He built a career as a business executive and founder of multiple companies, but his name became widely known when he was accused of orchestrating a massive financial scheme that allegedly drained millions from the company where he served as CEO. As the husband of Hardcore Pawn star Ashley Gold, Broad found himself in the public eye, though not always for the reasons he might have hoped.
Jordan Broad’s Early Life and Personal Background
Born and raised in Michigan, Jordan Broad has spent most of his life in the Detroit metropolitan area.
He and his wife, Ashley, have lived in Bloomfield Hills, a suburb of Detroit, where they purchased their home in 2006. Broad has maintained a relatively private personal life outside of his business dealings and his wife’s reality television fame.
Based on public records, he is believed to be in his late 40s, having been born around 1978. His personal background remains largely out of the spotlight, with most public information focusing on his professional career and recent legal troubles.
Education and University Background
While specific details about Jordan Broad’s formal education are not widely publicized, his professional trajectory suggests a solid business acumen that he developed over years of entrepreneurial experience.
He has founded and led multiple companies, demonstrating practical knowledge in business operations, consulting, and executive leadership. His educational background, though not extensively documented in public records, laid the foundation for a career that spanned various industries and leadership roles.
Inside Jordan Broad’s Professional Career Journey
Jordan Broad’s career has been marked by a series of executive and entrepreneurial roles across multiple industries.
He served as President and Director at Fuel Leadership LLC and held positions at major corporations including General Motors Corp. and Intel Corp. His career path reflects a diverse professional background that ranged from product strategy to executive leadership.
Broad’s most prominent role came in 2021 when he was hired as CEO of ImpactEleven, a Bingham Farms-based company that trained business leaders in professional speaking. In this position, he was entrusted with day-to-day business operations and earned an estimated annual salary of $400,000.
However, his tenure at ImpactEleven would ultimately lead to his downfall, as federal investigators alleged he abused his position for personal gain.
Jordan Broad’s Business Ventures and Entrepreneurial Success
Throughout his career, Jordan Broad founded and led several business ventures that demonstrated his entrepreneurial drive.
He is the founder of BRŌAD Velocity, an executive coaching firm, and served as CEO and Co-Founder of Platypus Labs, an innovation consulting company. Additionally, Broad founded Impact Eleven LLC and was involved with The Institute for Applied Creativity, Chalkfly.com, and JRB Market Consulting.
His business portfolio also included serving as a Managing Partner at Muditā Venture Partners. These ventures positioned Broad as a successful entrepreneur in Michigan’s business community, though his reputation has since been overshadowed by legal allegations.
What Is Jordan Broad’s Role at ImpactEleven?
Jordan Broad served as CEO of ImpactEleven, a professional speaking training company founded in 2021, where he was responsible for day-to-day operations.
He was hired for this role despite not being an owner or co-founder of the company. His position gave him significant authority over the company’s financial operations, including access to bank accounts and credit cards.
ImpactEleven assisted business and industry leaders with training and professional speaking opportunities. The company relied on Broad’s leadership to manage its operations, but federal authorities allege that he abused this trust by directing company funds to entities he controlled.
Jordan Broad and BRŌAD Velocity: His Leadership Vision
Jordan Broad founded BRŌAD Velocity as an executive coaching firm focused on developing high-performing leaders and teams.
Through this venture, he positioned himself as a leadership expert who could help executives and organizations achieve their full potential. His work with BRŌAD Velocity emphasized the importance of core values, relationships over transactions, and building strong professional communities.
The firm represented Broad’s vision of combining business strategy with personal development, offering coaching services to leaders across various industries.
Jordan Broad and Ashley Broad: Inside Their Marriage
Jordan Broad and Ashley Gold were married on September 6, 2003, in a colorful wedding ceremony that marked the beginning of their life together.
Ashley, who is known professionally as Ashley Gold, is a reality television personality who gained fame through the truTV series Hardcore Pawn (2009–2015), which chronicled the daily operations at her family’s pawn shop, American Jewelry and Loan in Detroit. Together, the couple has two children.
Despite their long marriage, Ashley does not frequently post pictures of herself with her husband on social media, but she has mentioned him on occasion. Their marriage has been thrust into the spotlight due to Broad’s legal troubles, though Ashley herself is not facing any charges in connection with the case.
Jordan Broad’s Child: Evan Broad
Jordan Broad has a son named Evan, who is currently a sophomore at Embry-Riddle Aeronautical University in Daytona Beach, Florida, pursuing his dream of becoming a commercial airline pilot. Evan’s passion for aviation began at a very young age, when he was first introduced to flying around the age of seven or eight.
Jordan Broad’s Connection to Hardcore Pawn
Jordan Broad’s connection to Hardcore Pawn comes through his marriage to Ashley Gold, who was a central figure on the truTV reality series.
Hardcore Pawn aired from 2009 to 2015 and followed the high-drama daily operations of American Jewelry and Loan, a legendary pawn shop on Detroit’s famous 8 Mile corridor. Ashley appeared as a cast member, often highlighting her role in the jewelry department, and served as executive producer on 53 episodes from 2013 to 2015.
While Broad himself did not appear on the show, his marriage to Ashley made him part of the Hardcore Pawn extended family. The show’s success brought significant attention to the Gold family, and by extension, to Broad as well.
Jordan Broad’s Family Life and Personal Relationships
Jordan Broad is a devoted family man who has been married to Ashley Gold for over two decades, and together they have built a life in Bloomfield Hills, Michigan.
The couple has two children, and Ashley has spoken in interviews about enjoying time with her family. Broad maintains a close relationship with his in-laws, including his father-in-law Les Gold, who owns American Jewelry and Loan.
Les Gold even drew inspiration from Broad for his book For What It’s Worth: Business Wisdom from a Pawnbroker. Despite the public nature of Ashley’s television career, the couple has generally kept their family life private, focusing on raising their children away from the spotlight.
Jordan Broad’s Net Worth
Specific details about Jordan Broad’s personal net worth are not publicly available, though his professional positions suggest he earned a substantial income over the years.
As CEO of ImpactEleven, he earned an estimated annual salary of $400,000. Additionally, he founded and led multiple business ventures, including BRŌAD Velocity, Platypus Labs, and JRB Market Consulting.
His wife, Ashley Broad, has an estimated net worth of $1 million from her reality TV career and jewelry business. However, the financial scheme Broad is accused of orchestrating allegedly involved approximately $5 million in diverted funds, with a net loss to ImpactEleven of about $4.1 million.
Understanding Jordan Broad’s Lawsuit and Legal Case
Jordan Broad is facing federal wire fraud charges after allegedly orchestrating a scheme that drained millions from ImpactEleven, the company where he served as CEO.
A criminal complaint was filed on March 19 in the U.S. District Court for the Eastern District of Michigan. According to the FBI affidavit, between April 2024 and July 2025, Broad directed more than 100 separate transactions totaling approximately $5,075,139 from ImpactEleven to entities he and his wife controlled, including JRB Market Consulting, AKB Consulting, and ashleygold.com.
He allegedly disguised these payments as routine vendor transactions processed through platforms like Bill.com, Stripe, and SquareUp. Broad also allegedly took out over $3 million in loans from nine separate lenders, all in ImpactEleven’s name and without the founders’ knowledge or authorization.
To secure these loans, he allegedly fabricated documents indicating he owned the company or that founders had signed off on the agreements. When confronted by a company founder, Broad reportedly “swore on the lives of his children” that he did not steal money from the company.
The company ultimately folded in August 2025 as a result of Broad’s alleged actions, resulting in 20 employees losing their jobs and 350 paying customers left without services. Ashley Gold is not facing charges in connection with the case.
Where Is Jordan Broad Now and What Is He Doing Today?
As of the latest reports, Jordan Broad is facing federal wire fraud charges and is navigating the legal process in the U.S. District Court for the Eastern District of Michigan.
His case has garnered significant media attention due to his connection to Hardcore Pawn star Ashley Gold and the substantial amount of money allegedly involved. Broad’s attorney is representing him as the case proceeds through the court system.
The company he once led, ImpactEleven, has folded as a result of the alleged financial mismanagement. His professional reputation has been severely damaged, and he faces serious legal consequences if convicted.
The case continues to develop as federal investigators and the courts work to resolve the allegations against him.
Final Thoughts: The Life and Career of Jordan Broad
Jordan Broad’s story is one of rise and fall—a Michigan entrepreneur who built a career in business and executive leadership, only to see it all unravel through a federal wire fraud investigation.
His journey from successful CEO of multiple companies to facing serious criminal charges serves as a cautionary tale about the dangers of unchecked power and financial misconduct. While he achieved professional success through ventures like BRŌAD Velocity, Platypus Labs, and ImpactEleven, his alleged actions have tarnished his reputation and caused significant harm to employees, customers, and business partners.
As his legal case unfolds, the public will continue to watch closely, wondering what the final chapter of Jordan Broad’s story will hold.
Frequently Asked Questions About Jordan Broad
Who is Ashley Broad’s husband?
Ashley Broad’s husband is Jordan Broad. The couple has been married since September 6, 2003.
Who is Ashley Gold’s husband?
Ashley Gold’s husband is Jordan Broad.
Ashley Gold is the professional name of Ashley Broad, who is known for her role on the truTV reality series Hardcore Pawn.
How many children does Ashley Broad have?
Ashley Broad and Jordan Broad have two children together.
What is Ashley Broad’s net worth?
Ashley Broad has an estimated net worth of approximately $1 million from her reality TV career and jewelry business.
How old are Seth Gold and Ashley Broad?
Ashley Broad was born on January 7, 1978, making her 48 years old. Her brother Seth Gold’s exact birthdate is not publicly specified, but he is younger than Ashley.
Who is the wealthiest on Pawn Stars?
This question refers to the show Pawn Stars, which is a different series from Hardcore Pawn. The Pawn Stars cast includes Rick Harrison, Corey Harrison, and Austin “Chumlee” Russell, with Rick Harrison having the highest estimated net worth among them.
How much is Ashley worth?
Ashley Broad’s net worth is estimated at approximately $1 million.
